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Dave Girouard, the president of Google's enterprise division, made an interesting admission earlier today, acknowledging that Google Docs isn't right for the average person. But Girouard also made an interesting prediction, putting Google Docs about a year away from seriously challenging Microsoft Office.
Move is a step toward performance-based pricing for pre-roll.

In a test it hopes will improve user experience and lead to better ad creative, YouTube added a "skip" button to some pre-roll ads. The ultimate goal, says YouTube, is to create a scenario where advertisers pay only for ads users watch in full or engage with some other way.

It's a minor development to be sure. Skip buttons for vi
Permission will be needed for ad cookies in Europe by April 2011.
The EU has passed a law requiring internet users' consent before cookies can be placed on their machines. The development could have huge implications for the online advertising industry, much of which uses cookies for functions such as ad targeting and audience segmentation.
An amendment to an EU privacy directive was voted thro
today AdSense announced at Content Revenue Strategies a brand new user interface for publishers. It is starting as a closed beta, but if you are at CRS today, head over to the optimization lounge to get on the whitelist for the closed beta.
I have played around with it a bit, and I like it a lot. There is an inbox where you can check for messages and tips from the AdSense team.
When you login
Provide insights to help you make more informed decisions about your sites.
Offer you more control over the ads that appear on your sites.
Help you manage your account more efficiently.
Google said today it has signed an agreement to acquire mobile display advertising firm AdMob for $750 million in stock.
Google says its acquisition will improve its existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in the growing new area.
Types of Mobile Advertising:
SMS Ads, Search Ads, Web Display Ads, App Display Ads
How you are using Twitter lists
Organization and Noise Reduction;Changing the News;Directories;A New Way of Interaction;Popularity Contests and Paid List Spots? Exploitation and Spam
two new features for the Custom Search Element that will enable you to further customize your website search to the look and feel of your site: themes and rich snippets

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